subject: SEO Snafu's To Avoid [print this page] If you want to leave a lasting impression on visitors you need a professional site. Many webmasters use flash to enhance their site and give it a neat look, but during this they forget the importance of search engine optimization. Search engine spiders index only those sites that have text based content. Unreadable sites often contain flash that isn't recognizable by search engines. You might impress your visitors with those flash based special effects, but what about the search engines? Flashy graphics don't do anything for SEO. If you want to create search engine traffic you need to avoid using flash. Lots of written content with good keywords are necessary for search engines to rank your site. But if you aim to only have a flash site, then best of luck, because all the search engines will be able to index will be the homepage.
Your ratings will be better if you create content on your site that is appealing and interesting. It doesn't to any good to have bad content on your site in fact it hurts your ratings. You should focus on using the right keywords to match the theme of your site.
Your keywords will affect your content in a negative way. Search engines are always on the lookout for relevant content that is useful to the target audience. Search engine rankings will soar with more effective targeted information. Your rankings will suffer if your site links to irrelevant information.
The next mistake to avoid is choosing the wrong company to do your SEO when you choose not to do it yourself. Not all of the companies out there offering SEO are appropriate, in fact some are terrible. You will end up on the blacklist of search engines if you partner with the wrong SEO company. Watch carefully at what they are offering and be clear that you want to avoid this action. A good way to find out if a company is worth is to talk to their previous clients or look into their feedback, which will give you a fair idea if you should really put in the effort to work with them.
Be careful to recognize the importance of your keywords and SEO to search engine rankings.
