subject: How To Avoid Killing Your Sites SEO Ranking [print this page] But this does not mean you're going to stuff your content with random keywords. No, that would be unethical and you would be banned from the search engines for indulging in such practices. Rather, target your keywords carefully and place them strategically within your content. Keywords placed carefully throughout your site will draw positive attention. Also you need to attempt to use bullet points as often as possible to show your site's organization. These elements ar used to help the end user decide which site to enter.
Another frequently made SEO mistake often made by internet marketers is that they don't use a title tag that is right for their site. Thinking that the title tag doesn't make any difference is definitely not right because the search engines use the title when displaying your site in the results. Having your main keyword in the title tag is one of the most important elements of SEO, to the extent that it can boost your rankings even in the absence of taking other actions. It also does not give your site the appearance you want if it doesn't have a title. Inserting your keyword in the title tag is a fairly simple thing to accomplish. You should use a brief and concise title tag, not a long one. You can have up to two main keywords in the title so that the search engines know what you want to rank for.
Gaining the keywords that grab the attention of Search Engines can be done with a little research. Effective optimization combined with research will help your site succeed. Knowing the content your customers are looking for is an important tool.
Becoming the authority in your industry is not achieved by making the above mistakes so avoid them. As you gain knowledge of the processes and progress you will notice when you reach another No-NO.
