subject: Mobile Marketing: The new advertisement mantra [print this page] Author: Harjeet Author: Harjeet
Gone are the days of billboards, kiosks and electronic advertisements. Mobile Marketing is the successful advertisement mantra of today. The idea of mobile marketing is pretty new in the advertisement circle. Mobile is now regarded as one of the most useful means of advertisement. The Short Messaging Service or SMS is most popular form of mobile marketing. Though the advertisers are still largely dependent on the traditional mode of advertisement, but SMS marketing is now increasing in popularity for its revenue generating qualities.
The concept of SMS marketing via mobiles has become popular since 2000. Most of the Asian and European countries have shown great interest in the concept of mobile marketing. The business organizations across the world collect mobile numbers of customers irrespective of their interest and continue sending variety of promotional text messages. Surveys show that businesses have increased manifold after such SMS ad campaigns. Promoting products and services via mobiles is considerably new in the ad world. But the rate of success in this kind of advertisements is remarkable.
The increasing popularity of mobile marketing is paving the path for creation of certain rules and regulations pertaining to the practice. SMS marketing has become a genuine mode of advertisement in different parts of the world. The Mobile Marketing Association and Interactive Advertising Bureau (IAB) have chalked out certain guidelines to improve the mobile channel usage.
Mobile marketing have been practiced successfully in developed nations as well. Countries like North America and some Western European nations have benefited highly from the mobile marketing strategies. Spam messages have always been a point of concern for customers. This takes place because of marketing carriers providing member contacts to third parties.
Initially SMS marketing received rave reviews from the critics because unsolicited message was sent to the customers. There was no groundwork and the target audience was not fixed. A few campaigns seemed nothing but sheer waste of budget. But slowly the advertisers realized their mistakes and accepted the fact that a sound research work needs to be done before launching such advertisements.
Kudos to the branding agencies who realized the potential of mobile marketing and began wooing their clients to test it. After a few days, the results started to be positive and the advertisers seemed very happy with the outcome. The success stories spread far and wide and advertisement reached a new level of success with the concept of mobile marketing.About the Author:
Harjeet is an Indian - born mass-market novelist, who covers the world internet related topics . He writes columns and articles for various websites and internet journals in the domain of mobile marketing and mobile content marketing.
