subject: Introduction about Talk Radio [print this page] Without a doubt, the most influential individual political call-in host is Rush Limbaugh, who is credited by the Republican leadership with the Republican takeover of the House and Senate in 1994. Heard on more than 600 stations, Limbaugh's nationally syndicated 3-hour radio show reaches a cumulative weekly audience of more than 17 million. His 1992 book The Way Things Ought to Be was in the top spot on the New York Times' best-seller list for seven straight weeks and Tag Heuer Replica Watches has sold more than 2 million hardcover copies. "The Limbaugh Letter," a monthly publication with 170,000 subscribers, is promoted on his radio and television show. His audience, he reports, is upscale and educated. The power of his message is increased as well by his invitations to supporters and opponents to communicate with him by telephone, fax, and e-mail.
