subject: Introduction about Magazines [print this page] Magazines have several advantages over television for advertisers. According to data collected by the Pew Center for the People and Cartier Roadster Replica Watches the Press, 20 percent of people who earn more than $75,000 or are over 50 years of age read a newsmagazine regularly, compared with an average 13 percent of all other age and income categories. A magazine becomes a trusted and familiar source reflecting an image with which the subscriber can identify. In addition, some advertisers now banned from television, like cigarette manufacturers, must rely on print outlets.