subject: What Determines the Price of a Watch? [print this page] If you are a watch lover or collector, have you ever researched a phenomenon that why different watch has different price? Whether it is reasonable and what are the factors cause this phenomenon?
The Swiss people always say"A watch is with the fewest materials, the most excellent technique, then the most expensive price."Therefore, it is a luxury good like jewelry. Moreover, watch is also one of the symbols of wealthy. However, there are many key factors prove the rationality of different watch has different price.
First of all, brand. Actually, brand is the rank. Here is a simple example, if all are auto-calendar watches with full stainless steel watchcases and watchbands, similar style, IWC may cost 26,000RMB, but TUDOR and OMEGA may cost 13,000RMB, then LONGINES may cost 8,000RMB. Although they are all ETA mechanisms, the value of the brand is the decisive factor.
Secondly, production place. The main production places include Switzerland, Germany, Japan, Korea, Russia and China. In fact, SWISS MADE is a label of the quality.
Thirdly, the style of a watch is another key factor determines its price. It mainly depends on two: (1) the appearance of the watch includes watchcase and watchband. (2) The function of the mechanism. Of course the watchcase with precious metal is costly and a platinum watchcase is the most expensive. Otherwise, the function of the watch is usually auto-calendar. But there are also some complicated functions such as auto coding, permanent calendar, alarm, energy management indicator and so on.
Fourthly, the rare and artistic design also determines the price. A rare and artistic watch is best choice of the collectors. It is the main selling point. Artistic mainly refers to the enamel painted watch dial and all are hand-drawn. This kind of watch is really costly.
Fifthly, the true and the false products make different prices. As we know, more and more counterfeits are on the market now. All these counterfeits have no brand values; therefore, the price can only be set parted.
In conclusion, it is reasonable that different watch has different price. All the factors mentioned above influence the prices accordingly.
