subject: When You Want To Break Conventions In Letterheads [print this page] Sometimes, you will want to break some printing and design conventions with your color letterheads. This is especially true with your marketing letters where you want readers to feel something more from your letterheads than just a possible business opportunity. In this guide to letterhead printing, we will discuss the proper time to break conventions in letterhead printing, as well as a few tips on the best design conventions to break so that your letterheads can look unique and memorable. So let us get started with the proper time to break design conventions.
When do custom and creative letterheads become useful Creative letterheads generally become more appropriate to use if you are using them for marketing. While a normal business letter with a standard letterhead will do for most, a powerful and unique color letterhead can make the marketing letter more potent and memorable for most readers. So if your goal with your business letter is marketing or advertising, then creative letterheads that go beyond design conventions is that thing that you will need to use.
What to conventions to break Now, just because you want to be creative and do something new to your letterheads, it does not mean that you can just break every design rule. You won't want to break a rule that just breaks the usefulness of your color letterhead of course. There are some appropriate design conventions that you might want to alter precisely more than others. Here are some suggestions on what conventions you might want to break.
o The size of the letterhead One basic thing that you can try out is to increase the size and dimensions of your letterheads. Most letterhead templates have a set header dimension reserved for the color letterhead. You can change this easily, increasing its height to be able to get more space for your designs. This goes beyond design conventions, but it can still be acceptable as long as it does not get too large.
o The size of the text While the small font size is typical in most letterheads, you can also easily go beyond standard practices and make the text look a little bit larger. In these days of supersizing and high visibility prints, increasing the size of your text for letterheads is quite accepted. So you can easily increase the size of your name, the company's name and even your company's slogan. As long as you use decent font styles, this should give your color letterheads an advantage against the competition.
o The general layout Another design standard that you might be interested in breaking is the general layout. Most letterhead elements are of course set to have the name on the left while the other content information on the right. It is possible to turn this convention around and add in the main name on the center while all the other information supports it from the side. By changing the general layout, you make your letterheads look more unique, causing people to do a double take and look at your letterheads just to be sure things are alright. This will be the hook that should really get your letterheads noticed,.
So now you know when you should be totally creative with your letterhead printing and how to achieve success from them. Good luck!
