subject: 7 Strategies Obama Uses to Make an Impact [print this page] Are people being deceptive when they use impact strategies? Are they being devious? Not necessarily. When we write or speak, we are attempting to persuade our audience that we are right. We want our audience to respond in a particular manner, to think or act according to our purposes. These rhetorical devices are neither right nor wrong. They are simply the tools to help us achieve our goals.
