subject: Three discounts types which are notorious millionaire-makers [print this page] And they came rushing to your front door with this amazing strategy. It's simple, proven, and dare I say timeless. It's true you can't deny it, and neither can your customers. Discounts induce buying! For some reason, when there's money to be saved, opportunities to be gained, and products to be rivaled the forces of a buying frenzy can never be more in your favor. Done right discounts can bend the will of even the toughest customer, and bring in the sales your registers will love.
So let's load some heavy cannon balls into our sales cannon and see what we can hit with these discount programs.
Lighting the fuse.....
Retention discounts!
Punch cards, loyalty programs, and rewards programs all fit into the same category. Bring your customer back to your store repeatedly with a miniscule investment of a few cards. If they love your products enough to buy full price, imagine what they'll do when discounts are added. Most of the time it works out so well they'll invite their friends to share in the savings. Retention discounts continue to work like a charm. Every company has different needs, so don't be afraid to tweak your program until it gets you the biggest return on ROI. Reload Cannon Ball...Light the Fuse...
Cash Discounts!
If you're a business that thrives off of cash as opposed to credit, offering your customers discounts for making cash purchases works like a dream. Train your customers to bring cash to your store with mid level priced discounts on their favorite items. It will only take a few purchases for your customers to see the value in bringing in cash, and getting a worthwhile discount. Needless to say, like Terminator, they'll be back. Reload Cannon Ball...Light the Fuse...
New Service Discounts!
Do you have a new amazing product to sale? Your customers might love what you're currently offering them, but your new service might throw them off the wagon a bit, e.g, you're a leather salesman, who now offers ice cream. You can incentivize the first transaction with a well targeted discount for new clients. 9 out of 10 times when providing a new service or product you'll have to meet your client more then half way. There's no shame in bringing in discounts to get the first bites on your hook.
Roll the cannon back into the shed, we're done here.
So what's the real joy of shopping? From your customers perspective it's simply being able to shop more. Your customers are hip to what discount incentives are, so how can you not be. If you want to magnify your success, multiply your returns, and mangle your competition provide ample discounts. You and your register won't regret it!
Three discounts types which are notorious millionaire-makers
