subject: Long Lasting Benefits Of Email Marketing Campaigns [print this page] Cost Efficient. Cost Efficient.
Email Marketing is considered the most economical form of advertising; it is far cheaper than advertising on mass media like digital media, TV, Radio, Internet Banners, and PPC etc. There are no printing or postage expenses.
Global Reach
Email Marketing is not limited to any specific region, it is worldwide marketing with worldwide users, you can reach anyone in the word who has email and internet access, its quick and easy global reach formula.
It is quick
when someone opens the email, it takes few minutes to immediately take action and click on the product links. It takes few clicks to complete an order or purchase.
Audience Targeting
Email Marketing is few of the media channels where you can target the audience according to their age, sex, country, interests. You can target your emailing campaigns according to a variety of demographic characteristics.
Keep in Touch with Customers
the biggest advantage of email marketing is that you can keep in touch with your customer on weekly or daily basis by sending them seasonal offers, stock product updates, news, newsletters, discount offers or anything you think your customer should know about you. When you send periodic emails, people who are interested in your product or service but not ready can save your email for future references.
Personalization
Email campaigns can be personalized and greetings may be personal by user names, email software will automatically personalize emails.
Segmentation
You can segment your customer according to their interests, if someone is always interested in Travel or Tourism, it means he likes to receive updates related to Travel. So, contacting email marketing agencies that have Travel related contacts can increase the ratio of your sales in the end.
Measurable Tracking Results
Email marketing is always measurable, you can always know how effective your campaign has been as reports tell you of opened emails, who opened, who clicked, sent emails, bounced emails, failure emails etc.
Cross-selling and up-selling
with email marketing you can inform your customers about other products or services they might be interested in. With a good strategy email campaign can be a great way to reduce costs, deepen customer relationships and increase sales.
