subject: Generating The Most Of Exposure With Promotional Merchandise [print this page] Working in a corporate setting necessarily means a person will need a number of things in order to carry out their daily tasks, such as office supplies. Being items that are normally part of everyday routine, these corporate tools and items have become quite familiar and essential things in the workplace, without which some find it near impossible to function at work. In the absence of these materials, the tendency is to borrow the items of others, since the use of these items is essential to the work itself.
This is a fact that has not escaped the diligent notice of marketing experts, who have seized upon the opportunity to use typically common office materials as promotional merchandise. These materials are most commonly seen and distributed in instances when the workplace is observing an occasion that calls for celebration, such as the winter holidays. This is the time wherein the company itself distributes corporate promotional gifts, items which proudly bear the logo or brand of the company.
These items are also not typically restricted to employees of the company. As a practice, numerous corporations also make it a habit to use these as giveaways to those they have dealings with outside of the company. Being of a highly useful nature, these corporate promotional gifts, unlike other gifts, which may or may not be as useful, are usually put to immediate use, rather than being stored away, like the fate of other gifts, which are often more ornamental than they are functional.
For the most part, this is also intentional, because promotional merchandise that are useful are those that see more use than others, ensuring that they are seen more than other items, thereby being an effective vehicle for promotion and advertising.
In the case of items that are even passed around, such as stationery, memo pads, pen, pencils, or other paraphernalia that can be handed out, the brand gets maximum exposure, because there is a good chance it will be passed around even further, especially in the case of writing implements, such as pens, pencils, and even markers.
This fact further proves the viability of office items and supplies as promotional merchandise, since the potential for brand or logo exposure is quite high, especially in terms of items which gets distributed outside of the office or workplace and is used by a great many number of people.
