subject: Know your Prospect: How to attract Cappuccino Clients in a Medium Roast World [print this page] I call this Prospect ProfilingI call this Prospect Profiling. It's digging into the personality and makeup of the people you love to work with, finding threads and correlations that take your marketing in a focused and clear direction. Your findings will give you the very words that will make you irresistible.
Is your prospect a hassled caregiver? Then talk about peace and rest.
Is your prospect involved in fighting for causes? Then talk about justice and security.
The more defined your prospects are, the stronger your message. Take a moment and think about your current clients who CAN afford you. Which one of them is that special someone you'd love to clone? Take a moment to jot down what you know about that unique individual and then go after more of the same.
Know your Prospect: How to attract Cappuccino Clients in a Medium Roast World
