subject: Benefits of Search engine optimization [print this page] The test conducted on the user generated content reviews on product pages of the website checked out for the cause and effect
relationship in this case and if marketers understand the analysis of this test, then it will be easier to strengthen the
process of search engine optimization. SEO, India is a right place to do experiments on every beneficial factor and the best
way to understand the benefits offered by user generated content is to avail of the expert SEO services. In the test
conducted on UGC reviews, the reviews were kept invisible to search engine spiders in order to compare the performance of UGC
driven web pages and the web pages which do not incorporate user generated content. Managing SEO activities is a crucial task
for the marketers and the company along with learning the new techniques so that search engine marketing results can be
enhanced. After the declaration of test results, it has been observed that after removing the user generated content from the
web pages, the performance of the website comes down drastically and hence affecting search engine optimization results.
Companies should work forward to increase the effectiveness of search engine marketing and for this, it is extremely
important to enhance the performance of the website on the whole. If the marketers do not add user generated content in the
web pages, then it has been observed that the search phrases to each web pages decreases by almost 50%. Search engine
optimization has to be smartly done and if marketers do not involve in this process, then the organic traffic to the website
will also drop drastically. Companies cannot afford to lose on the website traffic and to avoid such situation it is
advisable to include user generated content in the search engine marketing plan.
The website traffic is a key indicator to effective search engine marketing and in case of SEO, India, it has been
experienced that the importance of user generated content is highly acknowledged. If the website does not show up on search
engines, then it won't be feasible to drive higher profits from SEO activities.
Conclusion
Based on various discussions, it is concluded that the product pages with user generated reviews have higher crawling
frequency as compared to the non- embedded ones and this helps in streamlining the process of search engine optimization. SEO
services of the best companies should be hired in order to get higher SEO benefits. It depends on the company whether to take
user generated content as an advantage or the disadvantage for the search engine marketing plan.
