subject: Your Niche And Know It [print this page] Initially, when you first start your website, you may have an idea of what you want your site to be about as well as some of the elements that you would like to include on your website. However, do you know your audience well enough to know that they prefer a sans serif font in a 12 point font with a contact form on the home page versus some other design choice?
Knowing your niche isn't just about knowing what or who your demographic is. Rather, it also means knowing a thing or two about your competition. Staying on top of all of the latest trends (including those of your competitors) will help to keep you on the edge of all that is happening within your industry. For example, if you own a business in which you sell sneakers to women between the ages of 8 and 80, one of the first things that you'll want to do prior to starting your own website is really get to know who the competition is. Not sure, do a Google search using one or all of the key words that you will be focusing on in your business and see what the results come back with. Once you get the results, get moving. Check out various competitor websites as well as their rankings in the Online world. Not sure what you're doing still? In many cases, small and big business owners who are new to the WWW will often approach Search Engine Optimization experts in order to make sense out of everything.
A Search Engine Optimization (SEO) consultant will be able to take a look and/or listen to your goals as well as get a general idea of what it is you are trying to do in order to boost your revenue to your business. From speaking with you, he or she will then be able to offer valued suggestions for steps moving forward in order to help take your business (and your website) to the next level. These SEO consultants are usually highly educated in the areas of Google Analytics, social media campaigns, and also have connections to professional programmers as well as web developers and graphic designers. You could say that they carry a little arsenal with them. In some cases, one of the things that is becoming more popular nowadays are 'All-In-One' search engine optimization firms that take care of everything you need in one shot.
When figuring out your niche audience, this is something that is best done in the planning stages. One thing that you never want to have happen is to build up a niche audience only to find out that there is no real market for the business idea that you had. That being said, if you have an idea, make sure you run it by someone else first. Find your niche, find out that there's a market for it, and then run with it.
