subject: Introduction To How To Get More Sales Through Twitter [print this page] Many entrepreneurs and business owners think, and rightly so, that Twitter is like a pond full of fish, waiting to bite on our sales hooks. But to consider Twitter as a channel exclusively of online marketing is to have a limited vision of its possibilities. Recent surveys show that 8 out of 10 professionals are using Twitter for professional networking. And as this example, much more can be said and done in Twitter: communicating important developments, showing admiration, support, but also complaining, making negative comments, and undermining online reputation of a brand or a company.
To sell on Twitter, there is only one golden rule: dont sell, which doesnt mean not to do self-promotion. The keyword is networking, and thats exactly it. Imagine going to a party. From the moment you enter, you greet people by saying Hi, Im John Smith. Please let me show you our latest deals of first line laptops that we have to offer Most likely youll soon be isolated in a corner, probably standing next to the snack table, because no one would want to speak with you. People go to a party mostly- with a festive mood for fun, meet new people and have an enjoyable experience. For this same reason they go to Twitter, with a plus that they can also be informed, and that is the side that renders best results for promotional purposes.
Basically, click on Twitter login button with the following in mind. We should recur to Twitter to:
Learn how your niche is. Take Twitter search functions and tweet your keywords. Within minutes you can know about business trends and take a look at those aspects of greatest interest, concern, or motivation for consultations are on what you do.
Relate. Not only with sales leaders. Think of Twitter as a platform for ongoing professional growth, along with other websites such as Linked In and Plaxo and the rest of the social media. These are the most direct means to access material which is going to help plan strategic actions. Meet other colleagues and professionals, and, undoubtedly, your activity will be enriched by contributions from others.
Twitters also a useful tool to scan what your direct competitors are doing, in a much more dynamic and updated way by simply visiting their sites. See how they relate themselves and this will provide valuable information.
Learn what your potential customers think, what are market trends, what are your current needs and interests.
Open doors. Anyone who believes that sale process is a direct path between advertisement and the buying decision is wrong. Perhaps you relate to someone today, and this contact will result in a sale only after some time.
As shown, these actions are rather passive, but fundamental. You can do them without sending a single Tweet. The conclusion to be drawn is that to succeed in social networks, the ability to listen is essential. Firstly, get informed, and learn to listen. There will be plenty of time to tweet later.
