subject: The most Basic Human Demands Can Enable You Get What You choose [print this page] In direct marketing, I have learned to take special notice of how I can scientifically target my message on the fundamental human needs of other people around me. Why? Simply because this technique works.
You see, no matter what type of individual I'm dealing with, they all respond to fulfilling my fundamental requirements. Throughout the '50s, '60s, and '70s, many theorists, including Abraham Maslow, discussed the hierarchy of standard human requirements that motivate persons to respond to various circumstances.
He recognized that we all have five simple wants. These are:
- Physiological requires: The have to have for food, water, oxygen, and other things that sustain our simple physical - wants.
- Safety: The need for security and protection from danger or threat.
- Social: The require for love, affection, and acceptance.
- Esteem: The need to have for a sense of status, recognition, and self-respect.
- Self-actualization: the must understand your highest potential as a human being.
- You need to commit these requires to knowledge, mainly because if you'll be able to scientifically tap into them, you will generally be able to deal with folks intelligently and rationally in any situation and ultimately get what you choose.
Maslow pointed out that until we recognize that we have no deficiencies in these areas, we can't start to grow and move to a higher degree in any of them. In other words, if somebody is deficient in self-respect, he/she ought to fulfill or meet a sufficient degree of self-respect just before he/she can alter his/her attitude or behavior and elevate him/herself.
This all comes back to self-esteem and true value. I've shown you how to improve yours. Now, it's your turn to influence other folks to believe in themselves and get what you need from the method.
In case you desire to appear at it in another way, you have to feed the deficiency before you possibly can expect the other individual to respond positively. We do this in advertising all the time. We sell for the "missing need to have."
You see, once you feed a person's deficiency, then that man or woman is going to be a lot more open and willing to respond to you. According to Maslow, as we turn into a lot more self-actualized, we understand the best way to react in a very wide variety of scenarios. We understand to both connect to other people beyond ourselves and to aid other people discover self-fulfillment and recognize their prospective.
So, success in terms of understanding each other really is contagious. We rely and depend on each other; when push comes to shove, to contribute to our human behavior and motivation.
From the simplest terms, you're likely to discover to feed other people's base requirements. No, you are not going to lie your way into people's lives; you are not going to grow to be manipulative, condescending, or patronizing, either. You're merely going to find out ways to recognize a person's human deficiencies and feed into them in order to have the reaction you need inside a way that positive aspects the both of you in the positive way.
The most Basic Human Demands Can Enable You Get What You choose
