subject: Mahindra launches new marketing campaign [print this page] The Mahindra Logan is performing very sluggishly since last one year. Where its competitors in this segment like Maruti Swift Dzire are enjoying a waiting period of up to 3 to 4 months, the sales counters of Mahindra Logan are almost empty across the country even after providing a huge discount of Rs 80,000. Mahindra is also preparing to launch a new trimmed down version of this car in India very soon which will have a length of less than a crucial mark of 4 meters so that it can qualify for the lesser excise duty segment.
