subject: Cellfire Extends Mobile Coupon Service with Launch of Cellfire 3.0 [print this page] Cellfire Extends Mobile Coupon Service with Launch of Cellfire 3.0
Cellfire Inc., the only nationwide mobile coupon and discount offer service, today introduced Cellfire 3.0, the latest version of its mobile coupon service that provides consumers access to exclusive savings from national, regional, and local merchants on their cell phones. Cellfire 3.0 enables consumers to mobilize offers they discover in traditional and interactive media, and includes an enhanced user experience and seamless Web-phone integration. Cellfire 3.0 also allows advertisers to achieve greater effectiveness and efficiency from their media investment through linkage of mobile coupons to traditional and interactive media and through enhanced targeting.
New features from Cellfire 3.0 for consumers include:
* Clip 2 Mobile Offer Discovery and Capture Consumers will discover mobile coupons featured by Cellfire advertisers within interactive and traditional media. As they do, they can "clip" the mobile coupon with a simple command and the selected offer is automatically saved in the user's Cellfire Saved Offers page, where the offer can be easily accessed and redeemed in the future. Respondents that are non-Cellfire users will receive an invitation to sign-up for Cellfire. Upon registration, the offers will be visible in their Saved Offers page.
o Interactive Media (e.g. online/e-mail) consumers click on the offer from their PC or phone to send it to Cellfire.
o Traditional Media (e.g. newspapers, billboards, and in-store signage) consumers text the designated keyword for the offer to the Cellfire shortcode, 22888.
* Rich User Experience Cellfire users can filter offers by category (e.g. restaurant, shopping, grocery, etc.) to easily find what they are seeking. They also can save their favorite offers to their Saved Offers page for quick access when they are ready to redeem them.
* Seamless Web-Phone Integration Consumers can easily browse, sort, and select from a wide-variety of Cellfire offers online atwww.cellfire.com or through the Cellfire service on their phone. Any changes made are simultaneously reflected across both platforms.
For advertisers, Cellfire 3.0 provides enhanced features that contribute towards increased marketing effectiveness and efficiency:
* Mobilize Traditional and Interactive Media Using Clip 2 Mobile offer discovery and capture advertisers can turn any media investment (e.g. in-store, print, outdoor, events, broadcast, internet, e-mail, mobile, etc.) into a measurable direct response vehicle, resulting in transactions at the point of sale. With Clip 2 Mobile, offers that were previously forgotten are now easily accessible to the consumer anytime and anywhere on their ever-present cell phone. The advertisement source is tracked as consumers respond and capture offers, enabling advertisers to learn which advertisements are most effective in driving transactions.
* Dynamic Targeting Advertisers can target offers by age, gender, location and other attributes, ensuring their offers are most relevant to their intended audience.
* One to One Offers Advertisers can deliver unique offers to individuals that have previously interacted with their offers on Cellfire, thereby enriching the consumer experience and driving more profitable relationships.
Cellfire 3.0 is now available to more than 170 million cell phone users across most carriers and handsets. The new version will be available for Blackberry users by mid-July, until which time they can continue to use the current version.
Consumers using Cellfire 3.0 can take advantage of the following Clip 2 Mobile offers for a limited time by texting the corresponding keyword below to 22888:
* Get one free rental with one paid rental from Hollywood Video. Text HV to 22888
* Receive 15 percent off any purchase from 1-800-FLOWERS.com. Text FA to 22888
* Get one free song from EMI, Text EM to 22888
Consumers access the Cellfire service through an easy to use mobile application that resides on their cell phone or through a mobile Web browser. New offers are added frequently, and users can access the Cellfire service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category, save the offers they want to use later, or select the offer they want to use immediately. Cellfire users are provided with a unique redemption code that is shown at the time of a transaction. Users simply click on the coupon they want to use and show it to the sales clerk for redemption at the point of purchase.
Cellfire Extends Mobile Coupon Service with Launch of Cellfire 3.0
