subject: Components of Successful Email Strategies [print this page] What makes an email campaign successful? The answer to this question is found in the basic components that email marketers use and recommend for anyone owning an online business. You need to get these factors accurately even before you can look for software or hire a company to conduct your campaigns for you.
A successful email strategy is targeted to the main clients of the business. This begins with knowing your business and your product to understand who it is meant for. If you are announcing the latest product, for example, a new piece of exercise or fitness equipment, you must target exactly those who will use the product, like people in need of weight loss or overall healthier living.
Understanding your clients means that you must conduct the necessary market research to identify your niche. With the above example, your exercise equipment could be targeted for numerous kinds of people, so it could be for corporate individuals with busy schedules, kids in need of healthy workouts, the elderly who require exercise to stay rejuvenated, professional body builders and so on. Know your product and your potential clients so that you can build a good email marketing strategy.
Remember that your main method of communicating will be through emails, so you should have realistic expectations for your campaign. People often take a few seconds to skim through an email newsletter so you need to capture and retain their attention long enough to allow them to respond to your call of action. Your newsletter should contain encouraging words like "Click here to order" and other similar action words and phrases. Your expectations of your campaign success should reflect the behavior of your recipients, which in turn affects the time it takes to generate significant traffic to your site.
Email promotions must also fit in with your overall business marketing strategy for it to be successful. You should have short term and long term goals on how to expand your business, so your email strategy must be one of the means to achieve the goals. As you can see, a successful email strategy takes time and effort to develop and implement, so keep these factors in mind when developing your marketing plans.
