subject: Earn Bigger, Greener Bucks: Advertise Your Landscaping Business [print this page] Although advertising your new, landscaping business may look pricey to you, in reality, it really isn't so. The other thing is it may incorporate a little start up costs but one your ads are out their they will continually pull in new business. Also the lifetime value of new clients will easily pay for any expenses you allocated to advertising. There are several easy and inexpensive ways to advertise a new landscaping business without having to spend an arm and a leg. So, if you're determined to make a success of your landscaping business, here are some easy ways to advertise and to help you get there.
Identify your targets - these are the people who keep you in business. How much do you know about them; their profiles; their particular requirements; their locations? These are important questions that need clear answers which will enable you to create effective advertising material. The best way to know who your targets are is to analyze the feedback that your own customers give you, or to run a survey in the areas you wish to serve.
Stay in front of the pack - by learning all you can about competing landscapers, in terms of their range of services; customers; prices; special offers; benefits; equipment; weaknesses; etc. In doing so, you'll be in a better position to develop smarter counter strategies; set prices; create effective ad material, and more. A smart way to get primary data on the competition is to collect copies of their printed ad materials such as product literature; direct mail ads; flyers; etc., as these items can reveal a lot about them.
Design creative advertisements - that include an easily comprehended message; well-articulated benefits; a couple of detailed pictures on landscape projects you have successfully worked on; and full details on your location, cell phone numbers, email ID, etc. However, do not ignore the significance of circulating business cards, direct mail ads and flyers in areas where your core targets are, as such items can yield good results, too. What's more, by circulating these items, you can also receive useful feedback from your potential customers in addition to that gleaned from your existing customers. What's important, however, is to have sufficient quantities of each item, so that you can cover a larger area and more potential customers when circulating them.
Make contact more convenient for potential clients to get a hold of you. One way of doing this is to simply add your cell phone number, or better yet a toll free number, in a prominent position within all ad materials printed for your landscaping business. In this way, your clients and potential targets will be able to make easy contact wherever you are and add to their convenience. The last thing you want is to have an advertisement work in generating interest in a new client and then they have to hunt to find your contact information. If it is easy to find then you will be more likely to gain a new customer.
