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subject: The Cause Of Telesales Campaign Failure [print this page]


There are key principles that need to be considered when it comes to the execution of telesales campaigns. If you fail to follow these key principles, then telesales will surely be a failure. You need to know what these principles are so you can take note of it and better monitor it. This article will help you find your way towards a successful telesales.

You should first and foremost find a company that has high highly trained telesales persons. Telesales people are commonly receptive to rejection that is why you need agents that have a very high level of patience. They should have a passion for what they do in order for them to continue doing it.

A lot of telesales campaigns also fail because they do not have a specific process laid out. The timeframe for planning, execution and the follow ups should be carefully presented to all sales agents so they have standards that should be followed and not just to work at their own pace. Hiring and coaching agents are essential for a telesales to work.

If you do not want to get an outside source for your telesales telemarketing, you should assess your resources first. Do you have the inside skill and knowledge to get the job done effectively? Do you have the necessary technology to do it or if not, can you afford to buy one? Often, the downfall of telesales is the naivety of the managers or business owners. They see it as a simple task so they go about it blindly resulting to waste of resources, time and effort.

Now, if having telesales telemarketing in-house is not a good option, you can always hire outsourcing companies. It is more cost effective so even if you have little budget, you can still afford to hire one. Just make sure you go to a company that has been trusted in the industry for years now.

Outsourcing companies for telesales telemarketing can offer you 24/7 service. They have well trained staff you can manage and monitor easily. They also have the necessary technology and software so you would be able to stay on top of the competition.

by: Gerard Sullivan




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