subject: Know The Basics Of Telemarketing Sales [print this page] For sure, you already have a perception when you hear the words sales, telemarketing and telesales. Perhaps, you are thinking of those annoying sales people who call persistently especially during the wrong hours of the day. If this is still the way you view telesales, better read up on this article. Telemarketing is a very exciting world that should be reintroduced to you.
Telemarketing today does not only refer to business to consumer relationship but also business to business as well. Business to consumer is the usual type of telemarketing where companies call potential clients in order to offer their products or services. Business to business or b2b, on the other hand, are companies dealing with other companies.
Both types have two functions, the inbound and the outbound calls. Outbound calls are usually for sales purposes and surveys. Inbound calls are for customer service related concerns. For agents who receive inbound calls related to customer service, they are known as CSR or customer service representatives. As for outbound callers, they are tagged as telemarketing sales representatives or TSR.
Today, telemarketing is no longer limited to phone calls. By the power of the internet, they are able to send newsletters and hold email marketing campaigns. However, a follow up call is still necessary in order to seal the deal. Telemarketing sales can go for the method of hard selling or soft selling depending on the situation.
Telemarketing sales basically has 4 steps. The first one is the opening. This is the opening statement of the sales agent letting the client know his purpose and what the company is all about. The second step is the presentation. At this step, the benefits and the features of the products and services are carefully detailed. After this is the handling of objections. The final step refers to the closing where the agent tries to seal the deal and have the sale.
To be able to have a standardize telemarketing sales; you will need to produce a script for the agents to follow. Have the script in verbatim so it serves as a guide only and not an actual script. This will make their conversation a lot more natural.ggers and it will know whether or not an article is just written to attract viewers or if it is written informatively.
