subject: Why Sms Mobile Advertising Is Growing Among Small Business Owners [print this page] Mobile advertising is a form of marketing that is growing across the country- and around the world for that matter. In short, mobile advertising allows businesses to let customers know about upcoming events, discounts, contests, and communicate in any number of ways with their customers.
The customer must opt into this type of mobile advertising, also called SMS advertising, by texting in a keyword. Once they have done this, their cell phone number is stored and the advertiser can send text messages periodically to the customer.
This type of technology is also what is used for contests and to vote on popular TV shows such as "Dancing With the Stars" and "American Idol". And, a growing trend, particularly after the Haiti earthquake, is for charities to uses SMS text messaging to collect donations. Because of events like these, people have become much more aware of the full capabilities of SMS mobile advertising.
What makes SMS advertising effective is that the people it targets specifically want to hear from the advertiser. It is particularly effective for local entertainment, such as restaurants. Service providers such as hair dressers and doctors have also found success using SMS advertising strategies to remind customers of appointments or special events. Just about any company with repeat customers can use SMS mobile advertising effectively.
SMS mobile advertising will never completely replace other marketing strategies for a company, because of its opt-in nature. But it is an excellent addition to a company's marketing strategy and a great way to stay in touch and maintain a relationship with existing customers.
It will be interesting to see how different businesses capitalize on SMS mobile advertising over time. For now, it is an excellent way for the creative small business owner to stand above the crowd among his competitors.
