subject: Selling Value, Not Price [print this page] In summary, this explains how $200,000 cars are sold orexpensive diamond rings,million dollar homes or $2,000 suits. It all comes down to value instead of just price. A final tip for you is to list the values of whatever it is you're selling and be sure to leave any reference to price off the list. That value list is the key to improvedsales and profits from now on.
