subject: Pay for Performance: What Makes It Tick? [print this page] Getting qualified sales leads nowadays are harder and harder to come by nowadays. Countless of lead providers out there will offer you the cheapest, the biggest, the widest -- even the sun and the moon. But unless they can guarantee you that if they cannot deliver qualified sales leads you don't pay squat, then that would make a whole lot of difference. If the offer is good and the price is right, why not? To buy fresh leads from a pay for performance company guarantees your business that you don't just grasp straws at the market and take crack-shots in the dark. Lead generating companies have their own research department dedicated to narrowing down your target market, ensuring your business a greater chance of landing that qualified sale.
