subject: Business Cards: Creative Captions Connect with Clientele [print this page] Business cards, unlike a lot of other marketing tools, give you the most bang for your buck. These cards are often small in design but are loaded with clear, concise and quick access for the most important information about you and your business. Using this incredible tool can be a remarkable way to get the word out about your business or an incredible waste of time if constructed poorly. The key to a good business card is to describe one key aspect of your business in just a few words.
"The best bang for your buck," "now is the time to take care of you," "meeting your every business need" all of these are examples of quick catch phrases that can stand out on your card. A common mistake businesses often make is putting too much information on the card. The idea is to give people the most pertinent information in a clear fashion so that they can connect to your website, address, email or phone for more details. Let's say that your business is garden equipment, a great way to get that information across might be a phrase like "get more green with our gardening tools." This play on words can catch your audience attention and maybe even make them smile.
Another really important aspect to the business card is color and layout. If you choose too many colors or colored print that is too small or difficult to read, you will have wasted your money. Some cards even have so much information that they overwhelm your audience. The best approach to your card design is to choose one or two colors either in border or overall design that make a bold and neat statement. Garden equipment might show a beautiful green, landscaped yard, using green and blue sky. This card draws the customer's attention and immediately indicates what your business is all about. The information included should be contact information, your phone, email and web address. This should be listed at the bottom or the top of your card in larger lettering than other information. Now that you have the color and theme you can list about three or four services, brand names or deals you offer on the card.
Now that you have developed a catch phrase, established your color and design, and listed a few services, print your work and leave it around the office or house and see what your impressions are when you just glance at the card. Ask yourself, what is my focus, what is my eye drawn too, and what am I selling? These simple techniques help you to increase business and sales with one of the least expensive advertising tools available. You may also want to consider placing your cards on magnets, thicker card stock, or raised color or lettering for a more tactile experience when a customer picks up your card.
Creative captions do connect with clients as well as good design, bold coloring, and a clear and concise message. Several sites exist to offer you fill-in designs at reasonable costs so you don't have to reinvent the wheel or spend too much time and energy on your card.
Business Cards: Creative Captions Connect with Clientele
