subject: Importance And Benefits Of Seo For Your Website [print this page] Importance of SEO Importance of SEO
Jupiter Research has found that the average company gets about 80 percent of its commercial search engine referrals from organic results and the rest from PPC ads.
The study also showed that 90% percent of searchers only visit sites in the first 10 results. This trend is only accentuating with time, as people get used to the top results being relevant, and sufficient to answer their query.
If your website is not found in the 1st page of the search engines, how much money are you missing out on?
Benefits of SEO
One of the major benefits of SEO is that certainly you do not pay for every click to your website, unlike PPC advertising where your online presence disappears the moment you stop paying for the ads. Other benefits of SEO include increasing your business benefits, sales and investment returns.
1.Dominate your competition. The higher up your website appears in the search engine ranking position (SERP), the more visibility it has and the more visitors you will receive.
2.More targeted traffic to your website = more profits for you
3.Cost-effective and long-term ROI. Once your website is well ranked in the search engines, you receive visitors to your website for free without having to set aside a daily budget for costly pay-per-click advertising, traditional radio, tv or print advertising.
4.More creditable. Studies have shown that people are 3x more likely to click on a website link in the organic search results as they are deemed to be more creditable as compared to paid listings which are considered paid advertisements.
5.Global exposure for your website, 24 hours/day for every day of the year. That means your website can reach people in areas that traditional marketing cannot.
6.Measurable ROI based on analytical and statistical data from the search engines. Know the amount of visitors to your website, what keywords people are using to find your website, which pages on your website they are visiting and much more.
7.Save time. A good SEO strategy helps position your company or service online. Most companies waste time online and offline because they fail to choose the right market. With the correct keyword strategy and research, you reach your target market quickly.
An often over-looked benefit of the SEO service is that it helps to make your websites favourable to both site visitors (increased usability), and the search engines.
