subject: How To Determine The Success Of Your Website [print this page] What are indications that can show you how successful you are with regard to your website with out getting too technical?
Do you compare your website to other websites?
Do you look at the amount of comments on the content that you place at your site?
Do you look at the number of re-tweets or shares on Face Book?
Well, the key factor that should be your main interest, is the conversion or opt in rate. This will be a clear indication of the success of your website.
Try not to focus on comparing your website with other websites, rather focus on improving your skills in increasing your conversion rate and also in being consistent in placing quality content on your website relevant to your audience that you are targeting.
Remember that content is king and that fresh content is needed on a consistent basis.
How often would you need to place new content?
Initially, when you start out with a new personalized website, you should place new content practically everyday and use various marketing strategies like: article marketing, videos, social media marketing, solo ads, free classifieds, blogging etc. to drive traffic to your website.
Article marketing is one of the best strategies to use to create back links to your site.
If you want to benefit from viral marketing then you would have to produce great content that people will want to share with others on social sites.
You might want to place your content in forum posts where people can comment and share your post with others.
Keep in mind that to drive traffic to your site is extremely important but the crucial factor is a strong call to action in your web form.
If the web form is not of the standard or quality to promote conversions in the sense that you provide value to your audience then your conversion rate will be low.
So, even if you have some of the best content on your site you might still have little or no conversions which is an indication of the success or failure of your website.
Depending on what your line of expertise is, you want to provide people with a service of some kind or the other.
If you are an expert in providing solutions to home based business owners and provide them with a system to generate leads as well as on going free marketing training in strategies that include: article marketing, blogging, social media marketing, pay per click, solo ads, free classifieds and you also provide home based business owners with various courses to assist them in growing their business. Then you should for example do the following to increase your conversion rate:
1. Place content on your website with information that can help your audience in their business and place in your web form what the benefits are of subscribing to your website.
2. Give away useful free information that they can benefit from in their business.
3. Create a e-mail course, video, e-book and give your audience access to this information by subscribing to your website for free.
What is the key element here?
You.
You need to be a person of value to be able to produce the content that people are searching for, so you need to constantly educate yourself in the field of interest and improve on your marketing skills to drive more traffic to your site.
To do this you need to do research and find out what most people are struggling with in your niche and provide the solutions to them, in this way you will attract people to you.
Work on ways to improve your conversions and you will find a increase in your success.
