subject: Gooseneck lighting fixture: The Legacy it Brings [print this page] Goosenecks come in many sizes, length and shade reflector shapes. These sign for lights can be placed in a number of key locations both inside and outside the store. Most of the outdoor sign lighting is made of corrosive resistant aluminum that is powder coated for extra protection.
In all cases, the lighting should help communicate the merchandising strategy. From the outside and inside, customers perceive the merchandise and say, "This store is for me." Lighting can help communicate the type of customers targeted by the store, the quality of the products inside, the price point and the type of service they can expect.
