subject: Be Popular Through Viral Marketing [print this page] The buzzword viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales). It is best described as any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Viral Marketing Promotions may take the form of video clips, interactive flash games, advergames, ebooks, brandable software, images, or even text messages.
Benefits of Viral Marketing
Like tiny waves spreading ever farther from a single pebble dropped into a pond, a carefully designed viral marketing strategy ripples outward extremely rapidly. An effective viral marketing strategy gives away products or services, provides for effortless transfer to others, scales easily from small to very large, exploits common motivations and behaviors, utilizes existing communication networks and takes advantage of others' resources and count Viral Marketing Successes for Business.
Social Networking sites (like: MySpace & Orkut), Social Sharing sites (like: YouTube) and Social Bookmarking sites (like: Digg) have made it relatively easier to reach out to a wide audience.
Viral marketing is widely touted as the new way to increase market penetration and build brand awareness in the Internet space. Viral Marketing Idea can be used to build traffic and web site awareness at very low cost. Since start-ups are strapped for cash, and there is great pressure to build a customer base rapidly, viral marketing has great appeal.
Xebec eMedia & Viral marketing
The simplest way to explain viral marketing is to think in terms of mainstream networking. Your contacts know about you and your site and you hope that they pass that information on to someone else. But hoping is not a good way to approach web marketing and you need to be pro-active in promotion. And this is where Xebec eMedia comes into play.
Xebec eMedia utilizes viral marketing as a marketing technique to induce web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. Viral marketing offers two new insights. First, it envisions a world where marketers can build a customer base at a (nearly) zero acquisition cost. Second, it argues for a move from marketer-to-consumer communication to consumer-to-consumer communication.
By implementing viral marketing strategies, Xebec eMedia provides an incentive for web site visitors to carry a sales message. This incentive is usually a free carrier tool for that marketing message or a means by which it is easier for people to spread the word about their products and services. The idea of viral marketing is not to push your visitors into delivering your sales message to others, but as a side effect of them gaining benefit from a utility or service that you offer.
