subject: Driving Profitable Execution through Benchmarking [print this page] The process of benchmarking involves using a range of different sources which can include published literature, information from past meetings and conversations with marketing representatives, consultants, customers and so forth. The internet has helped evolve the ways in which businesses operate and succeed, and has even changed the way in which the benchmarking process works. With the use of the internet, a business can easily access a large amount of databases which contain performance data for thousands of different companies.
