subject: Website Design - Picking Colours for Your Site [print this page] It can be said, then, that colour is vital to the growth and prosperity of your website, and, if utilised correctly, could be an important weapon in your arsenal of persuasion. There is no better way to promote your site than to tap in to the basic and fundamental psychological mindset of your target market: the simple emotional tie each and every human being holds to the pleasure and wonder of colour. If done with aplomb, your website will not only garner loyal visitors, but will remain in the minds of those who have seen it, the ultimate in website purpose. Mother nature gets it right; take her cue and command awe with colour, inspire thought with colour and spark introspection in your viewers. You may just find that if you create the rainbow; the pot of gold is a given.
