subject: Why Are Gift Baskets So Popular in Real Estate? [print this page] Regardless of whether they are given to home buyers of the sellers, there is no doubt that gift baskets are an excellent marketing tool. They are much more personal than a simple bouquet of flowers or a gift voucher, and they usually last a lot longer, too. Real estate agents can tuck their business cards into the baskets that they give out, ensuring that people remember who they are. When visitors stop by, they're sure to ask who gave such a lovely gift hamper; when the agent's name is given, word-of-mouth advertising kicks into full gear.
