subject: Unique Promotional Gifts Ideas [print this page] Today, to survive ruthless business competition, companies must make all sorts of efforts to find advertising methods to reach their target market, which needs to be unique and at the same time cost-effective. The giving away of promotional gifts is certainly a cost-effective way of marketing, but since almost every company is frequently campaigning with this method, the question is to be unique. You can obtain the maximum exposure that your logo and company name deserves with the same promotional item as other companies if you are able to make this item unique, standing alone from others.
Promotional clothing is the best and frequently used method. Every company is giving custom made apparels for their business promotion. With the same product you can make much more of an impression if you could make your promotional clothing something different to the others. Select uncommon but vibrant colors and comfortable materials. Put your own imagination while doing the customisation with embroidery or printing of your logo, to make it more desirable. At this moment you could make a promotional football scarf as the FIFA World Cup 2010 is about to begin. Utilising this craze, promote your business by giving playing country's scarfs to its supporters with your logo imprinted somewhere to be seen clearly. And definitely they will remember your name for a long time.
Promotional highlighter pens are an interesting way to promote your business to customers. Though, like the standard pens, highlighters are not often used as promotional tools. For this reason they are considered more unique and generally customers retain these items more often. Since highlighters are not used as a normal pen, these are often chosen by companies as promotional tools since they are likely to be kept for a long time. While your customers are in a convention or attending a large meeting, highlighter pens with lots of pre printed materials could be very useful.
Personal bags may also be used as promotional gifts. Depending on your campaign budget you can select the design and material of the bag. Leather bags are often more expensive than cotton bags. You can imprint your name or logo on the bags. These bags can be gifted to your current and future customers, and all those who will use this bag will be the messengers of your ad.
Executive promotional gifts are a great way to impress your customers and clients who appreciate unique promotional items of value. It is almost certain that where ever you are in the market, you certainly face a form of competition. These promotional gifts will not only advertise but give you great strength and confidence that is needed to compete with others. If you offer a quality gift with your logo and phone number to one of your clients, they will know exactly who to call next time they need your products or services.
Personalised pens, mugs, mouse mats, flash drives, files and folders, note pad are some other promotional item which you can use with your unique ideas.
