subject: Telemarketing: Privacy Compliance And Future Prospects [print this page] As per the "National Do Not Call Registry", launched by the FTC (Federal Trade Commission), telemarketing service companies are now prohibited to dial numbers registered in national DNC registry. The overall response to the "Do Not Call Registry" may have been overwhelming, but now customers have started realizing its inherent disadvantages. Some of the best deals on products and services are made available to the consumers through telemarketing and they might be missing really some really irresistible offers and promotions.
Privacy of personal information of Consumers is critical:
With regulatory compliance being enacted governing telemarketing issues such as transmission of caller ID information, and the national DNC Registry, consumers have begun to feel much safer about their privacy. Consumers believe that privacy of personal information shared during the purchasing of goods or availing services from companies is critical. And it is a key lesson to be learned for companies concerned about their reputation, customer loyalty and market share and they should consider making privacy of information core to their vision and mission. Full scope of consumer privacy is very critical as it applies to your companys business mission, and to protect your organization from potential litigation it is very important to realize that consumer privacy extends well beyond current telemarketing laws and regulations.
Many experts agree that the outbound telemarketing as it is still the most powerful and cost effective component, in terms of its contribution to marketing strategy worldwide. And everyone agrees on is that telemarketing today is all about the consumers and building long-term relationships.
How to Build Trust and Long-term Relationship
Because consumers are becoming more concerned about privacy of personal information so low privacy trust score could put companies reputation and brand loyalty in jeopardy.
Consumers believe there are certain companies and brands that are more trustworthy than others to have processes in place to protect consumers privacy. According to one study, internet companies, banks and healthcare organizations have earned the greatest trust among consumers than other sectors.
Overall reputation for product and service quality is the most important why companies need to do to earn a high privacy trust score. Here are the steps which companies can take to improve the trust factor among its customers:
1. Merely following the rules is not enough to improve customers trust in your organization. One needs to strive to exceed regulatory compliance.
2. Privacy policies of the company should be easily accessible to your customers, employees and business partners.
3. Understand and respect your customers privacy expectations, it contributes to achieving better customer relationships.
4. Employ technology solutions that maximize data protection and minimize risk and integrate security programs with key performance indicators.
5. Respond with high priority to any privacy or security breach and have a crisis management plan in place to minimize damage to organizations reputation.
Despite outcries on telemarketing industry, phone call still remains a valuable means of making real-time contact with current and potential customers. While companies are looking forward with new strategies which are properly planned, executed and supported that not only works within the FTCs consumer privacy guidelines, but also protects consumers privacy, improves customer satisfaction, and builds long-term relationships.
Conducting permission-based marketing through proactive and highly targeted marketing campaigns and contacting customers with whom theyve done business in the past is a major step in improving end-to-end marketing and relationship-building strategies. Due to this industry has seen healthy growth in demand for the use of outbound dialing for proactive customer care campaigns. And when talk about supporting technology, predictive calling technology can prove to be critical tool in achieving customer-centric goals. If employed intelligently, predictive tools can help companies achieve several vital objectives namely meeting customers needs for privacy and meeting the businesss needs to be profitable.
