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subject: Tips For Effective Presentation Marketing [print this page]


Using PowerPoint presentations to visually represent your proposals during client meetings has been proved to be one of the effective ways to grow your business. Apart from board meetings, PowerPoint presentation marketing can also be used by a company during the launch of a new product. To make it successful, you have to give utmost attention to the fact how your presentation will look since you dont want to bore your customers. As you are trying to influence your clients by making a powerful presentation of your product, a slight error can ruin all your hard work. Try to make a strong impression by blending all the elements in a perfect way so that your clients easily understand what you are trying to convey.

PowerPoint has become a strong tool of presentation marketing due to its many features. You should learn to use them effectively while making your presentation. People are always attracted to a presentation that is visually appealing. It should also be simple and well designed. You can make use of the slide master feature to maintain a consistency in design. Elements such as color, font and background must be consistent in different slides. If you use contrasting background colors, your texts will be easier to read. Use of key phrases in your slide presentations and limiting the use of too much text per slide will help to grab the attention of your clients. Never use complicated words and phrases that your clients will find difficult to understand. You can use good quality images instead of texts to convey your point. Overstuffing your slides with graphics and animations will hamper in the way of delivering your message in an effective manner. Your clients may take your presentation less seriously. Dont try to use too many slides per minute. Your clients may lose interest in your message. As your slides are only for your audience, never try to read out from them. Prepare your own talking points that are different from what is displayed in your slides.

A simple presentation will surely help in proving your point and please your clients.

by: Jack Davison




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