subject: Call Tracking For Telemarketing [print this page] Call tracking has many useful features that telemarketing firms can utilize in their day to day operations. Not only can marketers track multiple campaigns, but you can perform quality control and calculate your closing ratios. This web based application is a great asset for the experienced and novice marketer in that it helps with crunching the numbers and gives you a snapshot of how your campaign efforts are performing. Let's explore tracking systems and dive into the fine features this tracking software has to offer your telemarketing business.
Call tracking is great for tracking your telemarketers' performances. One way to do this is by having your telemarketers call out and leaving your tracking number out for potential customers to call back on and see who is receiving those call backs. Most, if not all, tracking applications have recording capabilities which records any incoming calls. Any campaigns placed by the telemarketing company, in addition to the outbound calls, may yield customers calling in using that tracking number which is sent to your sales team and read for review as well.
What's great about the recording feature is that you can query recorded calls by date, length of call, or by campaign name. As many calls come in through the phone lines, it's important to keep track of your company's integrity. You want to perform quality control on your telemarketing team and this software allows you to do just that. Some applications will even send you an SMS notification in regards to any call that was under one minute and find out what happened and why that particular call was that short. If your representatives are not taking the work serious or blowing customers off, you can immediately download the recording into an mp3 file and take proper action. The more advanced this technology becomes the better reporting it offers and more companies are beginning to utilize this software.
Some things to take note about your telemarketing business are when are the heaviest call times, the average call length, and keep a log of missed calls. Call tracking developers should have had all these features in mind when designing their application. What makes this tracking software better than getting an 800 number from the phone company is that it reports important statistics that you would have to call the phone company for and possibly wouldn't even get as much useful data as with call tracking. Try a tracking system and discover the many great benefits of using this application and grow your business today.
