subject: City Search Search Engine Marketing Services for local businesses looking for max exposure [print this page] What is organic SEO? This is a question that comes up a great deal. Easy. It's getting found on the search engines without paying the search engines for the placement, and keep getting found for a long, long time. But is this the right definition? No, this is not, but this is its greatest benefit and since my primary focus is always the benefit, I'd rather mention the benefits of organic SEO first.
Benefits of organic and natural optimization
More often then not People click on organically optimized sites than websites that pay to be at the top.
Anyone can pay to have their web site come up first. You can just pay one of the search engine organizations like Google Bing or Yahoo! to get First place on search pages. Now, if search engines are intended to show results according to relevancy of the found pages, why do you have to to pay for the position? Hence, consumers don't generally trust websites that pay to show on search result pages - it means your content is so average that you have to pay to be found. So they trust, hence click, links that appear naturally on the search result web pages. If they appear on their own, it means there is a bigger chance of finding the significant content there.
The search results are long-lasting
Organic SEO keeps your web site appearing on the search result internet pages for a long time because your web page gives the engines like google exactly what they want - relevancy. Relevancy is something you are not able to achieve by "tricks" or by having to pay for it. You can only be relevant by getting relevant, and that means, continuously generating content that consumers want to discover and consume. As long as you make certain relevant matter, other internet websites link to you, and the search engines like google love your site for that.
Organic SEO builds superior trust
If you are constantly adding natural (read natural) content to your site, it demonstrates you truly care for what you present on your site that demonstrates you take notice in your business and that further shows you are in fact there to do business and have not just created a website on a whim. Organic content also manifests your deep-rooted data of what you are involved in.
It's somewhat cheaper compared to paid listings
Because many web page owners are competing for the matching spot at the same time, you frequently end up paying a lot to show at a desired spot on the search result sites. Take for instance the phrase "Logo Design". I read the bidding on Google AdWords regularly exceeds $35 per-click for this term. So, even if 10 people click on the AdWords ad, the web page owners end up having to pay $350. You can get 4-5 pages organically optimized for the same expression and keep appearing on the search result web pages for a long time without having to pay for every single click.
City Search Search Engine Marketing Services for local businesses looking for max exposure
