subject: Telemarketing Violations Alarming Signs [print this page] The violations of the Do Not Call (DNC) list cause harm to the telemarketing company, as well as to the telemarketing sector in general. When one of the call centers go against the rule and conducts their telemarketing services without following the guidelines, they set up the entire industry for scrutiny. It becomes difficult for every call center services provider to come up with proofs that they do not take part in underhand means. The stain spreads over to the business process outsourcing sector as a whole. The insiders of the industry are alarmed at the growing rate of violations and the stringent telecommunication rules that are being drafted.
The DNC list is there to provide relief to citizens who don't want to receive telemarketing calls. However, many of the citizens are not aware that such a service actually existed. When the ground reality came to the knowledge of the telecommunications authorities, they started promoting the DNC list actively. Soon the list was bloating up with numbers who wanted to withdraw themselves from telemarketing services. They just wanted call center agents to stop calling them. But merely signing up with the DNC list couldn't provide them that privacy that they were looking for. The calls from the outbound call center agents continued to come on their land lines and even cell phones.
The citizens complained. They registered reports that the DNC list was being violated. The authorities took action. They pulled up the call centers that were responsible for flouting the telemarketing laws. Fines were imposed on the telemarketing services units. And the matter ended there! Several of those call center providers were based outside the jurisdiction of the ruling government. They could not bring the perpetrators to the book because they could not reach over and pick up the guilty from a place where the laws were different. There was no enforcing authority that could bypass the borders and punish the guilty BPO firm. So things went back to scratch.
This state of affairs is bad for the telemarketing sector. For a handful of call centers, the industry is being faced with stringent rules and more vigilant enforcement officers. Several BPO firms are being made to pay the penalties. Finding out a way to do that is becoming necessary. BPO service is dependent on the numbers of the consumers. If the situation worsens and the authorities decide to install a Do Call list, the telemarketing business would be the one to take the blow. According to that list, only those consumers who sign up will be receiving telemarketing calls. The other numbers will be under a blanket ban and out of reach for any outbound call center. The reality at that end is very chilling.
The way ahead would be discretion and acting with responsibility. The telemarketing sector would be what the call centers make it to be. If you want to be perceived in a positive light, steer clear of the DNC! Practice healthy telemarketing services that is beneficial for your business on all counts.
