subject: Debunking The Myths of Search Engine Optimization [print this page] So, make sure that your links always come from relevant sites, whether you are buying them or building them organically. If you want to avoid such potentially costly myths, make it a point to stay as informed as possible. Believing in myths can cost you time as well as money, so be careful about what sources of information you consult. If you verify your facts before taking action on them, you can save yourself time and frustration.