subject: The Real Secret to SEO You've Been Looking For [print this page] The following list of SEO myths can help you optimize your site..
Getting high rankings in the search engines depends on many different factors but it definitely doesn't depend on your use of header tags on your site, which is a myth. While some still believe that keywords in the H tag can increase their rank, this is not true.
A few simple tests will prove that header tags do not increase search ranking. For this reason, use of header tags should be kept to a minimum. Unless it is a major component to your site design, it is acceptable to not use one.
Internet marketers often believe that tricking the search engines into ranking you is what search engine optimization is all about. You may be able to mislead the search engines, but then you are also misleading the people you are targeting for your website. The problem with getting traffic that has found your site after being tricked is that it won't convert very well. If you want to use true SEO, you have to focus on putting relevant content on your site and building quality backlinks, which the search engines will reward you for.
You can use certain techniques to speed up the process, but they have to grounded in a sound strategy. Using honest methods will help you in the long run.
The next myth is about the content that you put on your site's page. People who are new to practicing SEO think that the copy on your site should be at least 250 words in length. But there is no real optimal number that you should use as far as your content goes. People assume that more words means they can make use of keywords better. But that doesn't mean having a shorter copy doesn't work well.
The important point is the quality of information not how many words you use. You should not waste time trying to impress the search engines, especially if it ruins the meaning of your site. Any amount of content is good - use your common sense to make it the optimal size.
Generally speaking, the stories we just talked about are quite common but shouldn't make SEO difficult for you. It is vital that you are aware of the facts when you first begin marketing your sites with the search engines so that you don't find yourself wasting time by focusing your efforts in the wrong direction.
