subject: Importance and defects of internet [print this page] importance of internet marketing: It helps to know exactly who your potential customers are and to focus your efforts on reaching them, not trying to reach out to the whole world. It may be that you need to concentrate your efforts on a particular geographical area to sell your service, or perhaps your product can fit a specialised niche and the area is less important. Whatever the fit, it is pretty straightforward to target a particular area and that will ensure your efforts are not wasted.
