subject: Three SEO Stories That Are Bunk - Don't Believe The Hype [print this page] There are many who haven't yet caught up to what it means to get a good ranking for your site in the SERPs. The field of search engine optimization has expanded so much that it is now full of fables that make it difficult for many to understand the true dynamics of the search engines. If your intent is to use the search engines in your favor then you need to learn all about the different elements of SEO and how they interact with each other. We will be debunking some of those myths in this article and you need to know them if you want to have a chance at making SEO work for you.
A frequently repeated myth is that your website needs a special page built for SEO purposes in order to rank highly. Any of your pages can be highly ranked by the search engines as long as you use basic SEO principles. In other words, you don't need a landing page that is specifically made for SEO. You don't need landing pages for organic search listings, unlike PPC, where they are necessary. Don't worry about building a special landing page for visitors, simply have them land on your site's home page or another important page. You may have pages on your website that not many people visit, you need to work on optimizing these instead of building additional ones. Just remember the reason why you use landing pages and what features your pages need to convert visitors into buyers.
You should also know that failing to conform to Google's guidelines when you are optimizing your site will not lead to you being banned. This is mainly because the majority of webmaster guidelines offered by Google are common sense. It's not compulsory for you to study them if you are certain you are in the right. Just make sure you're not doing anything the search engines would think is direct spamming/cheating. But yes, go through these Guidelines once because they keep updating and it will help you with gathering knowledge.
The belief that your HTML code cannot contain tables is another SEO myth. This too is a myth that has no basis in fact. HTML tables can be found by search engine spiders, and this was always the case. There is simply no basis to the idea that table code presents a problem for the search engines. Still, the idea that you can rank better with designs without tables persists among web developers, even though it isn't true. Even though SEO takes a lot of work to be effective for your site, the effort is worth it in the long term. The most effective way to learn it is through your own experience and you are better off doing it this way than falling for all these myths that don't have one kernel of truth to them.
Three SEO Stories That Are Bunk - Don't Believe The Hype
