subject: Don't Fall For SEO Myths That Aren't True [print this page] To help you maximize your site, here is a list of SEO myths.
The fact that PPC ads will have an impact on how your site ranks in the SERPs is one common yet strange SEO myth. The latter is a completely false assumption. Quite a few people believe that by running PPC ads they will be able to improve the ranking of their website in the search engine pages. This is a mistaken concept because you need to remember that PPC and SERP rankings have little connection and no influence on one another. That's why you shouldn't spend your money expecting your website to rank higher in the SERPs with PPC. Instead, you should concentrate on building more backlinks to your website and to create more quality content to ensure that your site continues to increase in rank. Use your common sense and be practical when deciding whether or not this story is accurate.
Internet marketers often believe that tricking the search engines into ranking you is what search engine optimization is all about. You may be able to mislead the search engines, but then you are also misleading the people you are targeting for your website. You want traffic that converts, and this is not likely if people have found your site after being fooled by your description. What SEO really involves is not tricking the search engines but providing them with the kind of quality backlinks and optimized content that they like.
You can use certain techniques to speed up the process, but they have to grounded in a sound strategy. You should be looking at the long term, not trying to get fast and temporary results.
There is also a myth regarding your page content. There is a misunderstanding that you need a minimum number of words on your page. Content should be evaluated by quality of information not word count. The idea behind this myth is to optimize a larger number of keywords. Content should be about quality not quantity.
The important point is the quality of information not how many words you use. The quality of your site's content should be the main focus, not trying to impress search engines. Concentrate on putting out useful information when writing your content, not the amount of words. If you want to avoid such potentially costly myths, make it a point to stay as informed as possible. Take the time to figure out where you can get reliable facts about these issues so you can avoid being misinformed. If you do this before you commit yourself, you can save yourself valuable time.
