subject: Top 3 Commonly Believed SEO Myths [print this page] To help you maximize your site, here is a list of SEO myths.
The fact that PPC ads will have an impact on how your site ranks in the SERPs is one common yet strange SEO myth. This is absolutely not true. Quite a few people believe that by running PPC ads they will be able to improve the ranking of their website in the search engine pages. What you should remember is that the two have no connection and one does not influence the other. For this reason, spending money on Pay per Click advertising expecting your site to rank better is a mistake. What you should focus on, instead, to make sure your site's rank increases is building backlinks and adding quality content. The most effective way to pass judgment regarding this myth is by being practical.
When optimizing your site for the search engines you need to be aware of another myth which is that you will end up being banned if you don't follow Google's guidelines. This is mainly because the majority of webmaster guidelines offered by Google are common sense. It's not compulsory for you to study them if you are certain you are in the right. Just make sure you're not doing anything the search engines would think is direct spamming/cheating. However, it is wise to read through these guidelines every once in a while because they are always being updated and it will help increase your knowledge.
The amount of content you need on your site is the source of another myth. There is a misunderstanding that you need a minimum number of words on your page. But there is no real optimal number that you should use as far as your content goes. Wanting to optimize as many as 3 to 5 keywords was the source of this myth. But that doesn't mean having a shorter copy doesn't work well.
The length of your copy does not change the effectiveness of your content. The quality of your site's content should be the main focus, not trying to impress search engines. When writing content, use your judgment on how long is long enough.
Overall, the myths that we discussed above are definitely common but don't have to make your SEO efforts difficult. When you first begin promoting websites in the search engines it is vital that you know the truth so you can make sure you are not wasting time working in the wrong direction.
