subject: Is Search Engine Optimization Realistic? [print this page] While there are many things that can help you get a higher search ranking, using a header tag is not one of them. While some still believe that keywords in the H tag can increase their rank, this is not true.
If you are not certain that header tags oo not help, you can run some tests. For this reason, use of header tags should be kept to a minimum. But if it doesn't help in any major way, ignore using these tags.
Another mistaken idea that many people have is that search engine optimization involves fooling the search engines so that they rank you highly. But if your aim is to fool the search engines, then you're indirectly trying to fool the target market that you want to get traffic from. If people find your site after being misled, they are not likely to be the kind of targeted visitors you need. What SEO really involves is not tricking the search engines but providing them with the kind of quality backlinks and optimized content that they like.
Tricks/tactics may also be about legitimate methods, they always don't have to be the wrong ones. Using honest methods will help you in the long run.
Our next SEO myth is the idea that you can't use tables inside HTML code. This is absolutely not true. In truth, search engine spiders have never had any difficulty finding HTML tables. There is simply no basis to the idea that table code presents a problem for the search engines. No matter what some web designers believe, using tables will not affect your rank.
While there is no one answer for search engine optimization there are practices that have been perfected by others that you can implement. As search engines change their way of looking at sites, you need to adjust your site content - this is the only real way to optimize your search ranking.
