subject: Prada: the Way of Successful Luxury Brand (2) [print this page] Since 1998, Prada has successively purchased equity interests from Jil Sander, Fendi and Helmut Lang and begun to keep pace with Gucci and LV. In 2002, Prada made a profit of 0.265 billion dollars on a turnover of 1.5 billion dollars which increased to 2.07 billion euro in 2007. It has over 150 chain stores in the world and becomes the king among young luxury brands.
