subject: Ecommerce Website - How To Sell Your Excess Inventory For Cash
[print this page] Customer purchasing power has been spiraling downwards since 2008. We're into the second month of 2010 and the situation has only improved marginally. Home budgets are tight and people are looking to save on every possible purchase. Business budgets have also taken a battering and every expense is being scrutinized to stretch profit margins. Obviously, this has not turned out well for distributors and suppliers. Many of them are stuck with surplus goods that are either gathering dust in retail stores or using up expensive space at warehouses.
Now is a good time to look at alternative means of selling goods. E-commerce websites are the easiest and quickest to set up and they work well as cost-effective online stores. Without the burden of paying for real estate, personnel, electricity, and other utilities necessary to a physical establishment, you can sell your products for less and still make a decent profit. E-commerce developers can design a website that not only looks attractive but performs well too. Website designers and developers know the ins and outs of internet technology and they will make sure your website gets repeat visits from customers. You can also hire an internet marketing firm to promote your website and spread brand awareness.
To make the website even more appealing, accept credit card payments. A credit card processing company will set up your merchant account, internet gateway, security and other paraphernalia needed to authenticate and verify credit card payments. As 90% of online shoppers are comfortable using credit cards, this facility will be much appreciated and will win you more customers.
Discounts and combo offers flashed on the landing page will grab the attention of customers. Shoppers cannot resist sales and if it gets them value and savings, they're sure to go for it. The recession has made people very cautious with their money, so make your marketing pitch simple, believable, and most of all, authentic. True value is what will keep your customers with you.
Lastly, partner with a good fulfillment provider for cost savings and efficiency. Fulfillment is the one phase where your business comes in direct contact with the customer. The quality of this experience will have a lasting effect on your customer relationships.
E-commerce websites can increase your revenue dramatically, but you must do it right. Use the services of professionals as an amateurish website that does not perform optimally will drive away customers and tarnish your brand name. Internet shoppers have too many choices. You'll be lucky if they give your website a second chance.
