subject: Working With People Outside Your Business [print this page] If that's the case, don't be dismayed by the fact that the mentor-student relationship is a business transaction; there should be value on both sides of the equation, as in every business relationship. So if you can't write copy well, pay a freelance copywriter to come to your office and teach you. Watch and assist them while they work on your sales letters and ads, so you can learn their tips and tricks. If Internet marketing is a mystery, hire a consultant who does it on a daily basis and have them show you the ropes. If you need encouragement and general business tips, hire a motivational coach to guide you through your issues. It's worth every dime, because it can be vastly profitable in the end, assuming you vigorously apply what you've learned to your business. For example: my colleague T.J., whom I've mentioned many times before, credits others for helping him become the success he is today. Their tutelage has cost him hundreds of thousands of dollars over the years, but then again, his company has grossed more than $100 million because of it.
