subject: Web Designing And Its Relevance In Modern Day In Regard To Online Marketing [print this page] The whole concept of marketing has changed at present. Through online marketing a company can reach to its different types of customers at different places at the same time. In other words it created a large customer base around the globe. The companies know that to reach the growing market of consumers, the internet is the best way to have profitable business as well as relationship. But just having a website is not enough. The appearance of your website is very crucial or plays a crucial role on how much success you will get. The traffic which will come to your site will judge your product or services by the appearance of your website.
I have come across many business failing due to poor web designing. There are thousands of home based businesses striving to survive ion the online business queue. Many of them make very little or no money and
Finally come to a position where they have no other alternative but to shut down their online business after testing defeat just because of poor quality web-designing.
The site designed should have a professional outlook to survive band should be specifically designed to sell the companys products and services. If necessary time should be taken to educate yourself and to learn how to properly design the site even if you assign the work to a professional designer because in that case your creativity also comes to play.
The moment a website designing work, starts the goal should be to create a template that can be used to create each p age of your web site. What advantage comes out of this is the entire site gets the same look and feel. The template is nothing but a web page shell that has your entire page design, logo, navigational links, and images. The template wont contain any content as each time a page is created with your template; the page will be saved with a different page name. Place the entire page content within HTML tables that will help you to have a complete control over your content and how to display it. Dont place your entire page content within a single table, but stack your table which will help you to reap advantages from the powerful formatting capacity of the tables and at the same time, keep your sites load time down. Tables have a great advantage as it will help you to display your content sections just like we see in a newspaper.
Remember that your main page is the store front of your business and it should basically tell your visitors clearly what you are offering to your potential customers, . If the potential customer is unable to find your product or service, it is normal that he will go to the next site available never to return. Branding plays a major role in the success of a website. Company logo and slogan should be placed in the top left corner of each page. This will help your visitor remembering the website.
When the pages are designed it should be kept in mind that your visitors may enter your site from pages other than your main page. So a good navigational link should be included on every page.
Lastly selection of background and text colors should be done very cautiously. A good rule of thumb is to use colors based on the type of effect you are trying to achieve, but it is always the best for your text areas to have a white background with black text.
